Looking for the perfect way to spend a hot summer day? Well, how about taking a sweet trip down memory lane? If that sounds good to you, you’ll want to plan a visit to Wilson’s. As one of the nation’s oldest ice cream parlors, it’s authentically retro and sure to serve up an unforgettable experience. Take a look:

Last summer, the website Cheapism put together a list of the oldest ice cream shops in America, and Wisconsin’s very own Wilson’s was mentioned.
Wilson's Restaurant & Ice Cream Parlor/Facebook
Located in the tiny village of Ephraim, Wilson’s opened in 1906. To put that into perspective, the nation’s oldest ice cream parlor, Bassett’s Ice Cream in Philadelphia, opened in 1892.
wilsonsicecream.com
In business for 114 years, Wilson’s has garnered quite the following.
Wilson's Restaurant & Ice Cream Parlor/Facebook
Both locals and tourists flock to the iconic sweet shop as soon it opens for the season, which runs from May thru October.
Wilson's Restaurant & Ice Cream Parlor/Facebook
Embracing its old-fashioned soda fountain vibe, a visit to Wilson’s is like stepping back in time.
Wilson's Restaurant & Ice Cream Parlor/Facebook

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And just like the soda fountains and ice cream parlors of yesteryear, the menu features a variety of sweet treats, including classics, like banana splits and ice cream sundaes.
Wilson's Restaurant & Ice Cream Parlor/Facebook
There are ice cream cones – of all sizes – too.
Wilson's Restaurant & Ice Cream Parlor/Facebook
Wilson’s menu also includes several specialties, such as home-brewed root beer and…
Wilson's Restaurant & Ice Cream Parlor/Facebook
…Wilson’s Banquet, which is a gigantic dessert made with FIVE kinds of ice cream, your choice of THREE toppings, cherries, nuts, and whipped cream.
Wilson's Restaurant & Ice Cream Parlor/Facebook
Craving something a bit more substantial? Don’t worry. In addition to the seemingly never-ending variety of sweets, Wilson’s menu features burgers, hot dogs, and other fast-food eats.
Wilson's Restaurant & Ice Cream Parlor/Facebook
So now that you've gotten the scoop on Wilson's, are you ready to visit?
Wilson's Restaurant & Ice Cream Parlor/Facebook

Wilson’s is open seasonally. The 2020 season started on May 21st and ends on October 26th. For more information, call (920) 854-2041. You can also visit Wilson’s Restaurant and Ice Cream Parlor website or Facebook page.

So did you know about Wilson’s? Were you aware of its status as one of the nation’s oldest ice cream parlors? Know of another iconic ice cream parlor? Tell us in the comments section.

This isn’t the state’s only old fashioned sweet shop. Read about another here.

 

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9990 Water St S, Ephraim, WI 54211, USA