In a time when everything you can possibly want is available online, there’s something that’s still out of reach. An unsatisfying click of a button won’t replicate the experience of walking into a charming local shop, chatting with the store owner, and discovering a few things that you didn’t know you needed. The little town of Mount Horeb, famous for its troll statues, is the perfect Wisconsin shopping destination for days like this – a place where you can park your car, slow down, and enjoy a classic shopping experience that’s become all too rare.

You’ll find Mount Horeb, pop. 7,500, west of Madison in Dane County. It’s a doable day trip from most places in southern and central Wisconsin.
Google / Kevin Stewart
The town is proud of its Norwegian roots – the first settler from Norway arrived in 1871 and you can find products from the old country for sale downtown.
Google / Jason Fritz
You’ll have some company on your shopping trip – the town is known as the Troll Capital of the World and there are large carved trolls scattered throughout town.
Google / Jason Fritz

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You’ll find a big assortment of stores on Main Street, including specialty stores that sell everything from guitars to fine jewelry.
Google / Hart House Guitars
Antique lovers will find treasures and if you're looking for outdoor apparel, you’ll find plenty of it as well – there’s a large Duluth Trading Company store that’s a must-visit.
Google / Duluth Trading Company
You may work up a hunger during your time in Mount Horeb and you’re in luck – there are some great restaurants and brew pubs, right in the center of town. There are also places that will appeal to people who have a sweet tooth.
Google / Sugar Troll

Learn more about the dining and shopping options in Mount Horeb on the Mount Horeb Area Chamber of Commerce website. There are a lot of interesting towns to explore in Wisconsin. Once you’ve taken in a bit of Norway in Mount Horeb, here’s where to find a little slice of Switzerland.

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Mount Horeb, Mt Horeb, WI 53572, USA