While all of Wisconsin gets a big dose of winter weather every year, for the biggest blast of seasonal fun, set your sights up north. The little Northwoods town of Mercer draws scores of tourists in every season, but it’s especially lively in the winter when it serves as the gateway to endless winter adventures. If you plan on visiting the town and have searched, “things to do in Mercer Wisconsin,” then you’ve come to the right place. Pack your thickest mittens and your warmest boots; here’s why Mercer is the best Wisconsin winter getaway.

With a small but mighty population of 1,700, Mercer is a tiny Wisconsin town located in Iron County. It’s about a four-hour drive from Madison or five hours from Milwaukee. Allow a little extra time in the winter, though, as there may be snow and ice on the roads.
Facebook / Mercer Area Chamber of Commerce
The town is known as the Loon Capital of Wisconsin and there’s a big statue called Claire de Loon in the middle of town. The town holds a "Loon Day" festival, which features an arts and crafts fair, live music and a loon calling contest. In the winter, the loons are long gone but there are plenty of other wild creatures to admire.
Facebook / Mercer Area Chamber of Commerce
Mercer is the perfect home base for snowmobiling trips. There are over 300 miles of trails in Iron County and they connect to vast trail networks in the Upper Peninsula of Michigan. It’s some of the most scenic snowmobiling in the country.
things to do in Mercer Wisconsin
Facebook / Mercer Area Chamber of Commerce

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If snowmobiling is not your thing, there are plenty of other outdoor activities to enjoy. There are 214 nearby lakes open for ice fishing and some wonderful cross-country ski trails that are close to town.
things to do in Mercer Wisconsin
Facebook / Mercer Area Chamber of Commerce
Snowshoers and fat bikers will also have a good time in Mercer. There are miles of groomed fat bikes and snowshoe trails, just a short drive east of Mercer.
Facebook / Mercer Area Chamber of Commerce
You don’t have to cover any ground at all to enjoy winter in Mercer – it’s also a good place to simply enjoy the scenery, let your dog play in the snow, or sit by a fireplace with a cup of hot chocolate.
Facebook / Mercer Area Chamber of Commerce

Watch this quick YouTube video showing all the pretty winter scenes inside the tiny town of Mercer Wisconsin.

Also, learn more about things to do in Mercer on the Mercer Chamber of Commerce website. There are many more Northwoods destinations that welcome winter vacationers – here are some incredible places in Wisconsin that are so worth the drive. Or check out these fun attractions in Wisconsin; some are great during the winter months.

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More to Explore

Winter In Wisconsin

Melanie J. | November 16, 2023

What are some more of the best towns to visit during the winter in Wisconsin?

You can’t go wrong with spending winter in Mercer, Wisconsin, but here are some more towns to visit during the winter in Wisconsin.

  • Bayfield, Bayfield County
  • Wisconsin Dells, Various Counties
  • Westby, Vernon County
  • Elkhart Lake, Sheboygan County
  • Wausau, Marathon County
  • Hudson, St. Croix County
  • Princeton, Green Lake County

 

Be sure to read our previous article with more information about these winter towns in Wisconsin.

What are some unique winter attractions in Wisconsin?

If you’re searching for unique winter attractions in Wisconsin, then we’ve got you covered. Here are some of the winter attractions that we like the best:

  • Wolfsong Adventures, Mushing
  • Apostle Islands Sea Caves, Bayfield
  • Bigfoot Zipline Tours, Wisconsin Dells
  • Copper Falls, Mellen
  • Titletown District, Green Bay
  • Whitetail Ridge Ski Area, Sparta
  • Trophy Ice Fish, Sturgeon Bay
  • Alpine Valley Resort Wisconsin, Elkhorn
  • Mill Pond Ice Skating Rink, Plymouth

 

For more fun cold-weather adventures, check out our article about the ultimate winter attractions in Wisconsin.

What are some of the best winter hikes in Wisconsin?

If you love spending time outside during the colder months, then Wisconsin is the perfect place for you. Here are some of the best winter hikes in Wisconsin that are pure magic:

  • Chippewa Ice Age Trail, New Auburn
  • Greenbush Loop System: Kettle Moraine State Park, Campbellsport
  • Whitetail Meadows Trail: Wyalusing State Park, Pennsylvania
  • Kangaroo Lake State Natural Area, Bailey's Harbor
  • Navarino State Wildlife Area, Clintonville
  • Willow River Falls Snowshoe from Camp 200, Hudson

 

Discover more by checking out our article on the top-rated hiking trails in Wisconsin.

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Mercer, WI 54547, USA