Wisconsin’s downtowns practically overflow with cheer during the holidays – historic storefronts shine as brightly as holiday trees and festive Christmas events draw big crowds, even on the frostiest evenings. Many small towns hold downtown parades and one of the best holiday parades in Wisconsin can be found in the heart of Portage. It’s a timeless event, and this small town delivers a big dose of holiday cheer every year. Grab your blanket and chair: here’s what’s waiting for you in downtown Portage.

Portage, population 10,500, is one of Wisconsin’s most historic communities. It’s located at a portage between the Fox River and the Wisconsin River. Today, it’s the county seat of Columbia County.
Facebook / Portage Area Chamber of Commerce
The community has a vibrant downtown that’s filled with a mix of new businesses and historic storefronts. It’s especially lively during the holidays.
Facebook / Portage Area Chamber of Commerce
Each holiday season, a festive Christmas parade takes over downtown Portage. It’s a fun, family-friendly event that will remind you of parades from long ago.
Facebook / Portage Area Chamber of Commerce

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People pack the downtown area to see the parade floats and marching bands. Kids scramble to catch candy in their gloved hands.
Facebook / Portage Area Chamber of Commerce
The parade is a chance for people to gather and experience a timeless community event with their families, friends, and neighbors. Young performers provide plenty of classic holiday music.
Facebook / Portage Area Chamber of Commerce
Santa headlines the parade, and at the end of the event, he lights the community Christmas Tree. He gets a little help from his friends at the local fire department.
Facebook / Portage Area Chamber of Commerce

Learn more about events and other things to do in the city of Portage and see the details for this year’s parade on the Portage Area Chamber of Commerce website. Once you’ve taken in this classic holiday parade, here’s where to find the state’s most magical Christmas towns.

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Portage, WI 53901, USA