When Danish entrepreneur Ole Kirk Christiansen founded The LEGO Group in 1932, he had no idea it would grow to be the world’s largest toy company. The term LEGO actually comes from the Danish leg godt which means “play well”. Well, there’s an incredible LEGO festival coming to Wisconsin, and you’ll want to be a part of it. Brick Fest Live is one of the largest LEGO festivals in the country, and it’s currently on a nationwide tour and will be stopping in Wisconsin for a chance for you to play well. Here’s what you need to know:

Brick Fest Live will be coming to the Wisconsin Center in Milwaukee on January 7-8, 2023.
Brick Fest Live / Facebook
This unique LEGO festival celebrates these inspirational little building blocks by encouraging everyone to create something from nothing.
Brick Fest Live/Facebook
Fun fact: Did you know that even older LEGO pieces will still connect with newer blocks? So if you have an old set from 50 years ago in your attic, it will seamlessly fit with today's blocks!
Let your imagination run wild! You’re only limited by your imagination, so dream big.
Brick Fest Live/Facebook
There will be plenty of hands-on activities for both young and old to enjoy.
Brick Fest Live/Facebook
Contribute to the massive floor mural and watch it come to life right before your eyes!
Brick Fest Live/Facebook

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There will be several LEGO displays to spark your creativity, some of them crafted by some of the top LEGO masters in the world!
MJ Springer/Google
You may even be inspired to build a LEGO car and race it down the famous 35-foot-long tracks.
Brick Fest Live/Facebook
Or maybe you'll enjoy flopping into the massive LEGO pit, filled with 200,000 LEGO blocks!
https://www.brickfestlive.com
Between life-sized creations and special appearances from some of your favorite characters, there will be plenty of photo opportunities.
https://www.brickfestlive.com
Of course, you'll want to pick up some new LEGO sets to take home.
Brick Fest Live/Facebook
Keep the creativity going and build something at home! Who knows, maybe next year YOUR creation will be on display at next year's LEGO festival!

Brick Fest Live takes place January 7-8, 2023 at the Wisconsin Center in Milwaukee. Register for your tickets to this incredible LEGO festival now and play well!

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