Are you a Black Hills native or plan to visit the area this Christmas? If you answered yes to either, you will be celebrating in the most beautiful place on earth, thanks to both our landscape and festive events. Not sure where to begin? We recommend beginning with the iconic and oh-so magical Custer Christmas Parade:

Located in - you guessed it! - Custer, the aptly named Custer Christmas Parade is a southern Black Hills tradition that has been dazzling and delighting guests of all ages for years. 
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Taking place on Saturday, December 5th, 2020, at 5:30 p.m., the Custer Christmas Parade is the area's premiere parade of lights that features dozens of unique floats from area shops and businesses. 
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What is a Christmas parade without jolly old St. Nicholas? The Custer Christmas Parade will have him (and the Mrs.), too! 
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After Santa Claus comes down Santa Claus lane (or, in this case, Mt. Rushmore Road), please join him at Way Park for everyone's favorite: the Memorial Tree Lighting Ceremony.
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You never know who (or what!) you will see at the Custer Christmas Parade! 
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Please note: The Custer Christmas Parade is scheduled to begin at 8th and Mt. Rushmore Road and end at Way Park via 4th and Mt. Rushmore Road.
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To learn more about this beloved holiday tradition, please visit the Black Hills & Badlands Tourism Association's website.
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Do you have a favorite holiday tradition or everyday attraction that you would like to see featured on Only in South Dakota? Tell us about it via our nomination form! Are you looking to make new traditions this Christmas (or keep up with an old favorite)? You can do so by clicking on South Dakota’s Enchanting Watertown Winter Wonderland Holiday Drive-Thru Is Sure To Delight.

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Custer, SD 57730, USA