The culture in New Mexico is often bright, fun, and totally imaginative. This store in Nob Hill is by far the most whimsical, colorful, and extravagant, while forcing you to remain insightful to the culture it represents. Get ready to shop for hours, this whimsical store is an ode to one of Mexico’s most important celebrations, and they’re celebrating all year long.

Welcome to Masks Y Mas!
Masks Y Mas/Facebook
Most New Mexicans don't even know this store exists, but once you enter you'll find yourself in a whimsical world of hidden treasures.
Masks Y Mas/Facebook
El Día de los Muertos, or Day of the Dead, is a special celebration in Mexico where the living celebrate and remember those who have passed. Most would think this is a sad event, but it's often a beautiful and joyous ritual.
Masks Y Mas/Facebook
Masks Y Mas celebrates El Día de los Muertos all year long! Throughout the store you'll find many figurines and artworks that are an ode to the Mexican celebration.
Masks Y Mas/Facebook

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Elaine Lewis is an artist who shows her work at Masks Y Mas and has been doing bonehead art for over 10 years. She says that her skull art is extravagantly joyous, and brings out her inner child.
Masks Y Mas/Facebook
There's so much to see at this whimsical store that you can spend a whole day here. It's wildly imaginative and the staff is sure to be a delight. Federico (Kiko) Torres owns Mask Y Mas and brings a delight to the store.
Masks Y Mas/Facebook
Whether you're looking to pick up a unique piece of art, or just walk around, this store is almost like a gallery.
Masks Y Mas/Facebook
For a fun and unique shopping experience, you must visit Masks Y Mas!
Masks Y Mas/Facebook
Masks Y Mas is located at 3106 Central Ave SE, Albuquerque, NM.

To learn more about the unique artists featured and so much more, check out their website right here.

Have you explored Masks Y Mas? What did you discover? Let us hear about your experience in the comments!

For more whimsical finds and a sweet treat, check out this quirky ice cream spot.

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