American Dream got off to a slow start, with many attractions and stores being delayed due to the pandemic and some backing out entirely. I’ve passed by that escalator to nowhere that was supposed to be the way to the fourth-floor movie theater many times! But in the last year, the megamall in Secaucus has seen a surge of new attractions open, including a Legoland Discovery Center. Now it’s getting one more buzzworthy destination in the form of the first Paradox Museum in New Jersey. This inventive destination is full of optical illusions and can be found around the world as a place to take amazing selfies and challenge the boundaries of what feels possible. You won’t believe what you see in the Paradox Museum and it is opening in July in American Dream!

American Dream is hard to miss, and it's increasingly becoming one of the top destinations in New Jersey.
Jibreel23/Wikipedia
This sprawling megamall is home to hundreds of stores, dozens of restaurants, and over a dozen immersive attractions.
Zongle Yang/Google Local
The latest is Paradox Museum, an immersive art exhibit that will take you into the realm of the surreal. The New Jersey version will be opening in July, but the following images from the Miami installatiion make clear that what is to come will be spectacular.
American Dream
Paradox Museum is colorful, surreal, and invites its guests into a world of optical illusions.
Paradox Museum Miami/Facebook
One might say it even feels like you're going down the rabbit hole...
Paradox Museum Miami/Facebook

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Gravity itself is a plaything here, as you'll be able to pull off incredible feats for the camera!
Paradox Museum Miami/Facebook
Mirror mazes are a popular boardwalk attraction, but you've never seen anything like the mirrors here.
Paradox Museum Miami/Facebook
Countless unique installations allow you to come face to face with yourself!
Paradox Museum Miami/Facebook
The most famous part of Paradox Museum's exhibit is probably the gleefully surreal, silly perspective-shifting exhibits that make it look like people can shift size.
Paradox Museum Miami/Facebook
This is one exhibit you'll want to bring the full crew to - for the best possible photo ops!
Paradox Museum Miami/Facebook
The New Jersey installation will have all these features, but with a unique Jersey twist - including a diner-themed room.

Are you excited about the opening of the Paradox Museum in New Jersey? Tell us about your past visits to American Dream in the comments section. You can take a look at the hundreds of stores, restaurants, and attractions already opened on the American Dream website, and visit the Paradox Museum global website for more details on what to expect. It might take you more than a day to explore everything here, so why not consider staying in an acclaimed local hotel only minutes away?

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American Dream, 1 American Dream Wy, East Rutherford, NJ 07073, USA