The American Dream Mall has come a long way since the project was first conceived in 2003. Originally known as Xanadu, it’s had several iterations over the past decade, including a brief stint as “one of America’s ugliest buildings.” That’s what critics called it, but it has since evolved into a striking white structure worthy of its name. While there are many concerns surrounding the project (traffic, for example), it will bring thousands of jobs to the area and likely tourists from the world over. So what will it offer?

New Jersey may be the mall capital of America, but the American Dream complex isn't simply a mall - it's a retail, dining, and entertainment experience.
American Dream
It's a one-stop-shop for foodies, fashion lovers, families, and adventure seekers.
American Dream will be 55% entertainment and 45% retail.
American Dream
Visitors can expect frequent events in addition to the Nickelodeon Universe Theme Park, NHL-regulation size ice rink, DreamWorks Water Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, CMX Luxury Movie Theater, mini-golf, Kidzania, and Big SNOW indoor ski and snowboard park.

Nickelodeon Universe features over 35 rides, rollercoasters, and attractions, making it the largest indoor theme park in the Western Hemisphere. DreamWorks is North America's largest indoor waterpark. It offers over 40 water slides and 15 amazing attractions including the world's largest wave pool and the world’s tallest indoor body slide. Big SNOW offers lessons and experiences for all skill levels.

Related Stories

New Jersey's American Dream Mall Is In Limbo After Recent Setbacks

New Jersey's American Dream Mall Is In Limbo After Recent Setbacks

 The Massive LEGO Playground In New Jersey That Few People Know About

The Massive LEGO Playground In New Jersey That Few People Know About

 There's A Two-Story Toys R Us In New Jersey That'll Take Your Toy Shopping To The Next Level

There's A Two-Story Toys R Us In New Jersey That'll Take Your Toy Shopping To The Next Level
The globally-inspired shopping district will feature the world's finest retailers and over 350 unique shops.
American Dream
The world’s leading brands have chosen American Dream for their largest, flagship and specialty locations. You can expect to find Hermès, Dolce & Gabbana, Saint Laurent, Moncler, Saks Fifth Avenue, Tiffany & Co., Zara, H&M, Uniqlo, Primark, and many others.
You'll find a dining experience like no other.
American Dream
There will be over 100 carefully curated dining options, ranging from casual eats to upscale restaurants. The Dining Terrace offers NYC views and 20 full-service eateries. Munchies Food Hall, curated by Vice, includes 18 local and regional favorites, a cooking studio, two revolving kitchens, and more. Coca-Cola Eats will feature Coca-Cola products along with local and international cuisines. Last, but not least, there will be a strictly kosher food market.

The first phase of American Dream will open on October 25th, 2019. This includes the Nickelodeon Theme Park and The Rink At American Dream. A spooky skate is planned for October 31st including pumpkin pick-and-paint, farm favorites, face painting, and other autumn activities.

The second phase of American Dream will open on November 27th, 2019. This includes the DreamWorks Water Park.

The third phase of American Dream will open on December 5, 2019. This includes Big SNOW.

The fourth phase of American Dream will open in March, 2020. This includes shopping, dining, and other entertainment destinations.

Address: 1 American Dream Way, East Rutherford, NJ 07073

For more shopping in New Jersey, check out this list of antiquing destinations.

OnlyInYourState may earn compensation through affiliate links in this article. As an Amazon Associate, we earn from qualifying purchases.

Related Articles

Explore New Jersey