The world-famous vacation town of Rehoboth Beach is known for its pristine sand, clean water, family-friendly boardwalk, and more. No trip to the beach is complete without stopping in to shop along the tucked-away Penny Lane Mall. It was recently named the Best Kept Secret in Delaware and you’ll soon discover why it’s a must-visit here in the First State.

Rehoboth Beach's Penny Lane Mall was recently named the most underrated place in Delaware - and it's no wonder this hidden gem is getting some recognition.
Flickr / Kevin
Though it's easy to walk right by, you'll want to be sure you stop in to this charming alley next time you're in Rehoboth Beach.
Tripadvisor / Prawet J
This iconic European-style open air market is found in a narrow alley between Rehoboth Ave and Wilmington Ave, just a few short steps away from the Rehoboth Beach boardwalk.
Flickr / Joanne C Sullivan
You'll find some of the best (tax-free!) shopping in Delaware in these locally owned shops - many of them have been around for decades serving Delawareans and tourists alike.
Flickr / fauxto_digit

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Take a peek at the directory and you'll see that there's a sunglasses shop, beachy home decor, a toy shop, and even a charming cafe!
Flickr / RaymondClarkeImages
Olde Salt is a nautical gift shop where you'll find the perfect souvenir to commemorate your trip, or beach-house decor to bring part of the ocean back home.
Tripadvisor / Joyce and Dean
Next time you visit Rehoboth Beach, be sure to stop by the Penny Lane Mall and browse these family-owned small businesses.
Flickr / Christian M. M. Brady
You'll feel great about supporting the community and you'll certainly come home with something that's one-of-a-kind.
Tripadvisor / rag1226

You can learn more about the hidden alleyway mall on the Visit DE Beaches website.

For more iconic Rehoboth Beach landmarks, read a little more about how this town truly transforms with the seasons.

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42 Rehoboth Ave, Rehoboth Beach, DE 19971, USA