From authentic cowboys to movie stars and famous musicians, many look to this iconic Denver store found in the heart of the city for their western apparel needs. At Rockmount Ranch Wear, customers not only stop by for clothing and accessories, but also to personally witness a legendary business that has been making history since it first opened its doors in 1946.
Rockmount continues to operate their flagship store and warehouse from the same building where it all began in the LoDo neighborhood of Denver.
This three generation family-owned business is famous for creating and popularizing western wear designs that have become standard in today's industry.
Jack A.'s son, Jack B. had an influential role in spreading western wear's popularity across America as he focused on the area east of the Mississippi River.
Rockmount was also known for their slim fit cut shirts that were less likely to get in the cowboys way when in the "thick of things" with their ranch work.
These innovative designs made Rockmount a western icon that popularized western wear as it became more well known in both American fashion and abroad.
Rockmount's clothing appears in dozens of films from Elvis classics to present-day blockbusters.
The walls of the store are filled with pictures and write-ups that pay tribute to many famous names who have selected to wear Rockmount's signature design.
Rockmount's signature look, the western shirt with diamond snaps and sawtooth pockets, is the longest production shirt design in America and is even in the permanent collection at the Smithsonian Institution.
It is, as you can see, loved by cowboys of all ages.
If you haven't already visited this iconic Denver store, make your way to 1626 Wazee St. in Denver, CO 80202 and pick up a one-of-a-kind western shirt and a little local history as well.
